๋‹น์‚ฌ์—์„œ๋Š” ์ฟ ํ‚ค, ์ฟ ํ‚ค์™€ ์œ ์‚ฌํ•œ ๊ธฐ์ˆ  ๋ฐ ํŠธ๋ž˜ํ‚น ์„œ๋น„์Šค๋ฅผ ์ด์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค.

์ด ์›น์‚ฌ์ดํŠธ์—์„œ ๋‹น์‚ฌ๋Š” ์ฟ ํ‚ค, ์ฟ ํ‚ค์™€ ์œ ์‚ฌํ•œ ๊ธฐ์ˆ  ๋ฐ ํŠธ๋ž˜ํ‚น ์„œ๋น„์Šค๋ฅผ ์ด์šฉํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค(์ดํ•˜ โ€œ์ฟ ํ‚คโ€). ๋‹น์‚ฌ์—๊ฒŒ๋Š” ๋‹น์‚ฌ์˜ ์›น์‚ฌ์ดํŠธ๋ฅผ ๊ธฐ์ˆ ์ ์œผ๋กœ ํ‘œ์‹œํ•˜๋Š” ๋ฐ ์‚ฌ์šฉ๋  ๋ฟ๋งŒ ์•„๋‹ˆ๋ผ ๋‹น์‚ฌ์˜ ์›น์‚ฌ์ดํŠธ๋ฅผ ๋˜๋„๋ก ์ž˜ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•˜๊ณ  ์—ฌ๋Ÿฌ๋ถ„์˜ ์‚ฌ์šฉ ํŠน์„ฑ์„ ๋ฐ”ํƒ•์œผ๋กœ ์ด๋ฅผ ๊ฐœ์„ ํ•˜๋Š” ๋ฐ ์‚ฌ์šฉ๋˜๊ฑฐ๋‚˜ ๋˜๋Š” ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ด€์‹ฌ์‚ฌ์— ๋งž์ถ”์–ด ์ปจํ…์ธ ์™€ ๋งˆ์ผ€ํŒ…์„ ์ œ๊ณตํ•˜๋Š” ๋ฐ ์‚ฌ์šฉ๋˜๋Š” ์ด๋Ÿฌํ•œ ์ฟ ํ‚ค์— ๋Œ€ํ•ด ์—ฌ๋Ÿฌ๋ถ„์˜ ๋™์˜๊ฐ€ ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ๋ชฉ์ ์„ ๋‹ฌ์„ฑํ•˜๊ธฐ ์œ„ํ•ด ๋‹น์‚ฌ๋Š” ์ œ์‚ผ์˜ ์ œ๊ณต์ž(์˜ˆ๋ฅผ ๋“ค์–ด Salesforce, LinkedIn, Google, Microsoft, Piwik PRO)์™€ ํ˜‘๋ ฅํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ์—ฌ๋Ÿฌ๋ถ„์€ ์ด๋Ÿฌํ•œ ์ œ๊ณต์ž๋ฅผ ํ†ตํ•ด ํƒ€์‚ฌ์˜ ์›น์‚ฌ์ดํŠธ์—์„œ๋„ ๊ด‘๊ณ ๋ฅผ ์ˆ˜์‹ ํ•˜์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.
๋™์˜ํ•  ๊ฒฝ์šฐ, ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ฐœ์ธ์ •๋ณด์— ๋Œ€ํ•œ ๋ชจ๋“  ํ›„์† ์ฒ˜๋ฆฌ(ํ”„๋กœํ•„์— ์žˆ๋Š” ์—ฌ๋Ÿฌ๋ถ„์˜ IP ์ฃผ์†Œ ์ €์žฅ)์— ๋Œ€ํ•ด ๋™์˜ํ•˜๊ณ  ๋‹น์‚ฌ์˜ ํŒŒํŠธ๋„ˆ๊ฐ€ ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ฐœ์ธ์ •๋ณด๋ฅผ ๋ฏธ๊ตญ์œผ๋กœ, ๊ทธ๋ฆฌ๊ณ  ๊ฒฝ์šฐ์— ๋”ฐ๋ผ ๋‹ค๋ฅธ ๊ตญ๊ฐ€์— ์ „์†กํ•˜๋Š” ๊ฒƒ์— ๋™์˜ํ•˜๋Š” ๊ฒƒ์œผ๋กœ ๊ฐ„์ฃผ๋ฉ๋‹ˆ๋‹ค. ์ด๋ ‡๊ฒŒ ์ •๋ณด๊ฐ€ ์ „์†ก๋  ๊ฒฝ์šฐ ๊ด€ํ•  ๋‹น๊ตญ์ด ํ•ด๋‹น ์ •๋ณด์— ์•ก์„ธ์Šคํ•˜๊ณ  ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ถŒ๋ฆฌ๊ฐ€ ํ–‰์‚ฌ๋˜์ง€ ์•Š์„ ์œ„ํ—˜์ด ์žˆ์Šต๋‹ˆ๋‹ค. โ€œ์„ค์ •โ€์—์„œ ๋‹น์‚ฌ๊ฐ€ ์‚ฌ์šฉํ•  ์ˆ˜ ์žˆ๋Š” ์ฟ ํ‚ค๋ฅผ ์„ ํƒํ•˜์‹ญ์‹œ์˜ค. ๋” ์ž์„ธํ•œ ์ •๋ณด, ํŠนํžˆ ๋™์˜์˜ ์ฒ ํšŒ์™€ ๊ฐ™์€ ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ถŒ๋ฆฌ๋Š” ๋‹น์‚ฌ ๊ฐœ์ธ์ •๋ณด ๋ณดํ˜ธ์ •์ฑ…์— ์ˆ˜๋ก๋˜์–ด ์žˆ์Šต๋‹ˆ๋‹ค .

์„ค์ •

๊ธฐ์ˆ ์ ์œผ๋กœ ํ•„์š”ํ•œ ์ฟ ํ‚ค๋งŒ

๋™์˜ ์ˆ˜๋ฝ

๋‹ค์Œ์—์„œ๋Š” ์ด ์›น์‚ฌ์ดํŠธ์—์„œ ์‚ฌ์šฉ๋˜๋Š” ๊ฐœ๋ณ„ ๊ธฐ์ˆ ์„ ํ™œ์„ฑํ™”ํ•˜๊ฑฐ๋‚˜ ๋น„ํ™œ์„ฑํ™”ํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

์ „์ฒด ๋™์˜

ํ•„์ˆ˜

์ด ์ฟ ํ‚ค๋Š” ํŽ˜์ด์ง€ ๊ฒ€์ƒ‰, ์–ธ์–ด ์„ค์ •, ์„ ํ˜ธํ•˜๋Š” ์ฟ ํ‚ค ๋ฐ ์›น์‚ฌ์ดํŠธ ๋ณดํ˜ธ ์˜์—ญ ์•ก์„ธ์Šค ๋“ฑ๊ณผ ๊ฐ™์€ ๊ธฐ๋ณธ ๊ธฐ๋Šฅ์„ ์ œ๊ณตํ•˜์—ฌ ์›น์‚ฌ์ดํŠธ๋ฅผ ์ด์šฉํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ์ด ์นดํ…Œ๊ณ ๋ฆฌ์˜ ์ฟ ํ‚ค๋Š” ์›น์‚ฌ์ดํŠธ๊ฐ€ ๊ด€๋ จ ๋ฒ• ๊ทœ์ •๊ณผ ๋ณด์•ˆ ๊ธฐ์ค€์˜ ์š”๊ฑด์„ ์ถฉ์กฑํ•˜๋„๋ก ํ•ฉ๋‹ˆ๋‹ค. ์ด๋Ÿฌํ•œ ์ด์œ ๋กœ ๋‹น์‚ฌ ์›น์‚ฌ์ดํŠธ ๋ฐฉ๋ฌธ ์‹œ ์ด ์ฟ ํ‚ค์— ๋Œ€ํ•ด ๋ฐ˜๋“œ์‹œ ๋™์˜ํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค. ์ด ์ฟ ํ‚ค์— ๋Œ€ํ•œ ์ƒ์„ธ ์ •๋ณด๋Š” โ€œ์ž์„ธํ•œ ์ •๋ณดโ€์—์„œ ํ™•์ธํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

๊ธฐ๋Šฅ์„ฑ ๋ฐ ๊ฐœ์ธ ์„ค์ •

์ด ์ฟ ํ‚ค๋Š” ์—ฌ๋Ÿฌ๋ถ„์ด ๋‹น์‚ฌ ์›น์‚ฌ์ดํŠธ๋ฅผ ๋ฐฉ๋ฌธํ•  ๋•Œ์˜ ํŠน์„ฑ์— ๋Œ€ํ•œ ์ •๋ณด๋ฅผ ์ˆ˜์ง‘ํ•˜์—ฌ ๋‹น์‚ฌ ์›น์‚ฌ์ดํŠธ์˜ ๊ธฐ๋Šฅ์„ฑ๊ณผ ํ˜ธ๊ฐ๋„๋ฅผ ์—ฌ๋Ÿฌ๋ถ„์˜ ์ง€๋‚œ ๋ฐฉ๋ฌธ ๋‚ด์—ญ, ์—ฌ๋Ÿฌ๋ถ„์˜ ํ˜„์žฌ ์œ„์น˜ ๋ฐ ๋ธŒ๋ผ์šฐ์ € ์„ค์ •์— ๋งž๊ฒŒ ๋ณ€๊ฒฝํ•˜์—ฌ ์—ฌ๋Ÿฌ๋ถ„์˜ ์‚ฌ์šฉ์ž ๊ฒฝํ—˜์„ ๊ฐœ์„ ํ•˜๋Š” ๋ฐ ์‚ฌ์šฉํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ์ด ์ฟ ํ‚ค๋Š” ๋‹น์‚ฌ์˜ ์›น์‚ฌ์ดํŠธ์— ํ†ตํ•ฉ๋œ ์ œ์‚ผ์ž ์ œ๊ณต์—…์ฒด์˜ ํˆด์— ์—ฌ๋Ÿฌ๋ถ„์ด ์ ‘๊ทผํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ด์ค๋‹ˆ๋‹ค(์˜ˆ: ํ†ตํ•ฉ ์ธ์ฆ์„ ์œ„ํ•œ Microsoft Azure). ์ด ๊ณผ์ •์—์„œ ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ฐœ์ธ์ •๋ณด๊ฐ€ ์•ˆ์ „ํ•˜์ง€ ์•Š์€ ์ œ์‚ผ๊ตญ์ธ ๋ฏธ๊ตญ์œผ๋กœ ์ „์†ก๋  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค(์—ฌ๊ธฐ์— ๋‚ด์žฌ๋œ ์œ„ํ—˜์— ๋Œ€ํ•œ ์ •๋ณด์— ๊ด€ํ•ด์„œ๋Š” ๋‹น์‚ฌ์˜ ๊ฐœ์ธ์ •๋ณด ๋ณดํ˜ธ์ •์ฑ… 1.5์ ˆ ์ฐธ์กฐ). ์ด ์ฟ ํ‚ค์— ๋™์˜ํ•˜์ง€ ์•Š์œผ์‹ค ๊ฒฝ์šฐ, ์›น์‚ฌ์ดํŠธ์˜ ๊ธฐ๋Šฅ์„ ์ œํ•œ์ ์œผ๋กœ๋งŒ ์‚ฌ์šฉํ•˜์‹ค ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค. ์‚ฌ์šฉ๋œ ํˆด์— ๋Œ€ํ•œ ์ƒ์„ธ ์ •๋ณด๋Š” โ€œ์ž์„ธํ•œ ์ •๋ณดโ€์—์„œ ํ™•์ธํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

๋ถ„์„

์ด ์ฟ ํ‚ค๋Š” ์ œ์‚ผ์ž ์ œ๊ณต์—…์ฒด๊ฐ€ ๋‹น์‚ฌ ์›น์‚ฌ์ดํŠธ์˜ ์ฝ˜ํ…์ธ ๋ฅผ ์†Œ์…œ๋ฏธ๋””์–ด๋ฅผ ํ†ตํ•ด ์–ด๋–ป๊ฒŒ ๊ณต์œ ํ•˜๋Š”์ง€์— ๋Œ€ํ•œ ์ •๋ณด๋ฅผ ์ˆ˜์ง‘ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ด์ฃผ๊ฑฐ๋‚˜, ์—ฌ๋Ÿฌ๋ถ„์ด ์†Œ์…œ๋ฏธ๋””์–ด ํ”Œ๋žซํผ ๋˜๋Š” ์†Œ์…œ๋ฏธ๋””์–ด ์บ ํŽ˜์ธ ๋ฐ ๋‹น์‚ฌ ์ž์ฒด ์›น์‚ฌ์ดํŠธ(์˜ˆ: LinkedIn Insights) ์‚ฌ์ด์—์„œ ์ด๋™ํ•  ๊ฒฝ์šฐ ์ด๋Ÿฌํ•œ ์ด์šฉ ํŠน์„ฑ์— ๋Œ€ํ•œ ๋ถ„์„ ๋ฐ์ดํ„ฐ๋ฅผ ์ „๋‹ฌํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ์ œ์‚ผ์ž ์ œ๊ณต์—…์ฒด์˜ ๋งˆ์ผ€ํŒ… ์ฟ ํ‚ค๋Š” ๋‹ค๋ฅธ ์›น์‚ฌ์ดํŠธ์— ๊ฒŒ์‹œ๋˜๋Š” ๋‹น์‚ฌ ๊ด‘๊ณ ์˜ ํšจ๊ณผ๋ฅผ ์ธก์ •ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ด์ค๋‹ˆ๋‹ค(์˜ˆ: Google Ads, Microsoft Advertising). ๋‹น์‚ฌ๋Š” ์ด ์ฟ ํ‚ค๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ ์—ฌ๋Ÿฌ๋ถ„์—๊ฒŒ ๋‹น์‚ฌ ์ฝ˜ํ…์ธ ๊ฐ€ ์ „๋‹ฌ๋˜๋Š” ๋ฐฉ์‹์„ ์ตœ์ ํ™”ํ•ฉ๋‹ˆ๋‹ค. ์‚ฌ์šฉ๋œ ์ œ์‚ผ์ž ์ œ๊ณต์—…์ฒด ๋ฐ ์†Œ์…œ๋ฏธ๋””์–ด ํ”Œ๋žซํผ์—์„œ๋Š” ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ฐœ์ธ์ •๋ณด๋ฅผ ์•ˆ์ „ํ•˜์ง€ ์•Š์€ ์ œ์‚ผ๊ตญ์ธ ๋ฏธ๊ตญ์œผ๋กœ ์ „์†กํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค(์—ฌ๊ธฐ์— ๋‚ด์žฌ๋œ ์œ„ํ—˜์— ๋Œ€ํ•œ ์ •๋ณด์— ๊ด€ํ•ด์„œ๋Š” ๋‹น์‚ฌ์˜ ๊ฐœ์ธ์ •๋ณด ๋ณดํ˜ธ์ •์ฑ… 1.5์ ˆ ์ฐธ์กฐ). ์ด ์ฟ ํ‚ค ์‚ฌ์šฉ์— ๋™์˜ํ•˜์‹ค ๊ฒฝ์šฐ ์ฟ ํ‚ค ์„ค์ • ์™ธ์— ๊ฐœ์ธ์ •๋ณด ์ฒ˜๋ฆฌ ๋ฐ ์œ„์— ์„ค๋ช…๋œ ๋ฐ”์™€ ๊ฐ™์ด ๊ฐœ์ธ์ •๋ณด๊ฐ€ ์ „์†ก๋˜๋Š” ๊ฒƒ์— ๋™์˜ํ•˜๋Š” ๊ฒƒ์œผ๋กœ ๊ฐ„์ฃผํ•ฉ๋‹ˆ๋‹ค. ์‚ฌ์šฉ๋œ ํˆด๊ณผ ๋‹น์‚ฌ ์†Œ์…œ๋ฏธ๋””์–ด ํ™œ๋™ ๋“ฑ์— ๋Œ€ํ•œ ์ƒ์„ธ ์ •๋ณด๋Š” โ€œ์ž์„ธํ•œ ์ •๋ณดโ€์—์„œ ํ™•์ธํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

๋งˆ์ผ€ํŒ… ๋ฐ ์†Œ์…œ๋ฏธ๋””์–ด

์ด ์ฟ ํ‚ค๋Š” ์ œ์‚ผ์ž ์ œ๊ณต์—…์ฒด๊ฐ€ ๋‹น์‚ฌ ์›น์‚ฌ์ดํŠธ์˜ ์ฝ˜ํ…์ธ ๋ฅผ ์†Œ์…œ๋ฏธ๋””์–ด๋ฅผ ํ†ตํ•ด ์–ด๋–ป๊ฒŒ ๊ณต์œ ํ•˜๋Š”์ง€์— ๋Œ€ํ•œ ์ •๋ณด๋ฅผ ์ˆ˜์ง‘ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ด์ฃผ๊ฑฐ๋‚˜, ์—ฌ๋Ÿฌ๋ถ„์ด ์†Œ์…œ๋ฏธ๋””์–ด ํ”Œ๋žซํผ ๋˜๋Š” ์†Œ์…œ๋ฏธ๋””์–ด ์บ ํŽ˜์ธ ๋ฐ ๋‹น์‚ฌ ์ž์ฒด ์›น์‚ฌ์ดํŠธ(์˜ˆ: LinkedIn Insights) ์‚ฌ์ด์—์„œ ์ด๋™ํ•  ๊ฒฝ์šฐ ์ด๋Ÿฌํ•œ ์ด์šฉ ํŠน์„ฑ์— ๋Œ€ํ•œ ๋ถ„์„ ๋ฐ์ดํ„ฐ๋ฅผ ์ „๋‹ฌํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ์ œ์‚ผ์ž ์ œ๊ณต์—…์ฒด์˜ ๋งˆ์ผ€ํŒ… ์ฟ ํ‚ค๋Š” ๋‹ค๋ฅธ ์›น์‚ฌ์ดํŠธ์— ๊ฒŒ์‹œ๋˜๋Š” ๋‹น์‚ฌ ๊ด‘๊ณ ์˜ ํšจ๊ณผ๋ฅผ ์ธก์ •ํ•  ์ˆ˜ ์žˆ๋„๋ก ํ•ด์ค๋‹ˆ๋‹ค(์˜ˆ: Google Ads, Microsoft Advertising). ๋‹น์‚ฌ๋Š” ์ด ์ฟ ํ‚ค๋ฅผ ์‚ฌ์šฉํ•˜์—ฌ ์—ฌ๋Ÿฌ๋ถ„์—๊ฒŒ ๋‹น์‚ฌ ์ฝ˜ํ…์ธ ๊ฐ€ ์ „๋‹ฌ๋˜๋Š” ๋ฐฉ์‹์„ ์ตœ์ ํ™”ํ•ฉ๋‹ˆ๋‹ค. ์‚ฌ์šฉ๋œ ์ œ์‚ผ์ž ์ œ๊ณต์—…์ฒด ๋ฐ ์†Œ์…œ๋ฏธ๋””์–ด ํ”Œ๋žซํผ์—์„œ๋Š” ์—ฌ๋Ÿฌ๋ถ„์˜ ๊ฐœ์ธ์ •๋ณด๋ฅผ ์•ˆ์ „ํ•˜์ง€ ์•Š์€ ์ œ์‚ผ๊ตญ์ธ ๋ฏธ๊ตญ์œผ๋กœ ์ „์†กํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค(์—ฌ๊ธฐ์— ๋‚ด์žฌ๋œ ์œ„ํ—˜์— ๋Œ€ํ•œ ์ •๋ณด์— ๊ด€ํ•ด์„œ๋Š” ๋‹น์‚ฌ์˜ ๊ฐœ์ธ์ •๋ณด ๋ณดํ˜ธ์ •์ฑ… 1.5์ ˆ ์ฐธ์กฐ). ์ด ์ฟ ํ‚ค ์‚ฌ์šฉ์— ๋™์˜ํ•˜์‹ค ๊ฒฝ์šฐ ์ฟ ํ‚ค ์„ค์ • ์™ธ์— ๊ฐœ์ธ์ •๋ณด ์ฒ˜๋ฆฌ ๋ฐ ์œ„์— ์„ค๋ช…๋œ ๋ฐ”์™€ ๊ฐ™์ด ๊ฐœ์ธ์ •๋ณด๊ฐ€ ์ „์†ก๋˜๋Š” ๊ฒƒ์— ๋™์˜ํ•˜๋Š” ๊ฒƒ์œผ๋กœ ๊ฐ„์ฃผํ•ฉ๋‹ˆ๋‹ค. ์‚ฌ์šฉ๋œ ํˆด๊ณผ ๋‹น์‚ฌ ์†Œ์…œ๋ฏธ๋””์–ด ํ™œ๋™ ๋“ฑ์— ๋Œ€ํ•œ ์ƒ์„ธ ์ •๋ณด๋Š” โ€œ์ž์„ธํ•œ ์ •๋ณดโ€์—์„œ ํ™•์ธํ•  ์ˆ˜ ์žˆ์Šต๋‹ˆ๋‹ค.

์ž์„ธํ•œ ์ •๋ณด

์„ค์ • ์ €์žฅ

Wood Bioenergy Conference & Expo 2024 | Atlanta, United States

The Educational Event for the Wood Bioenergy Industry

March 12-13, 2024 | Omni Atlanta Hotel at Centennial Park

The eighth Wood Bioenergy Conference & Expo is the worldโ€™s most popular conference for the wood bioenergy industry and is the only event focused exclusively on wood-to-energy. Featured topics include industrial wood pellets, biomass power, biofuels, in-woods chipping, and raw material procurement.

Visit us at booth #107 and learn about turnkey clean air solutions that meet stringent emissions regulations, improve process performance and protect thermal downstream equipment. The engineered wood products industry relies on Dรผrr for effective emissions control of particulate matter (PM), volatile organic compounds (VOCs) and hazardous air pollutants (HAPs) from dryers and press vents.

We are a single-source supplier offering optimized systems, including:

Dรผrr is proud to be a Combo Gold Sponsor of the Wood Bioenergy Conference & Expo and the co-located Panel & Engineered Lumber International Conference & Expo (PELICE).

For more information about this event, please visit the show site.